A worker rests on a mound of coca leaves in central Bolivia, the president’s power base. President Morales stresses that the plant is intrinsic to local culture, not just the raw material for cocaine. Bolivia is home to some 36 indigenous groups, who, although a majority in the population, have suffered marginalization and discrimination since colonial times. The country’s president, Evo Morales, the first indigenous Bolivian to hold that office, is leader of the Movement towards Socialism party, whose long-held goal has been the integration of indigenous communities into national life. President Morales enjoys considerable popularity. In 2009, he was elected for a second term in office with 64 percent of the vote.